Conference Presentations

Presentations

Goldsmith, Kelly, Ali Tezer*, and Caroline Roux (2017), “When Thoughts of “Having Less” Promote the Desire to Become One’s Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement,” Association for Consumer Research Conference, San Diego, CA.

Goldsmith, Kelly, Ali Tezer, and Caroline Roux* (2017), “When Thoughts of “Having Less” Promote the Desire to Become One’s Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement,” Society for Consumer Psychology Conference, San Francisco, CA.

Tezer, Ali*, H. Onur Bodur and Bianca Grohmann (2016), “When Not to Position a Brand as an Underdog: Role of Perceived Risk Associated with Brand in Brand Biographies,” European Marketing Academy Conference, Oslo, NO.

Tezer, Ali*, H. Onur Bodur and Bianca Grohmann (2015), “CSR Outside the Box: When Unexpected CSR Improves Brand Evaluations.” Society for Consumer Psychology at APA Convention, Toronto, ON.

Tezer, Ali*, H. Onur Bodur and Bianca Grohmann (2014), “The CSR Surprise Effect: When Unexpected CSR Activity Enhances Brand Evaluations,” Association for Consumer Research Conference, Baltimore, MD.

Tezer, Ali, H. Onur Bodur* and Bianca Grohmann (2014), “Carried Away by the Underdog Brand: Source Advantages in Brand Biographies.” European Marketing Academy Conference, Valencia, ESP.

Tezer, Ali*, H. Onur Bodur and Bianca Grohmann (2013), “Different Shades of Fit: When Corporate Social Responsibility Improves Consumer Evaluations,” European Marketing Academy Conference, Istanbul.

Bodur, H. Onur, Bianca Grohmann and Ali Tezer* (2012), “A Positive Surprise: Revisiting the Role of Fit in Social Responsibility Evaluations,” Administrative Sciences Association of Canada Conference, St. Johns, NFL.

Posters

Goodyear, Laura*, Caroline Roux, Ali Tezer, and Kelly Goldsmith (2017), “When Not Having Enough Prompts Consumers to Show Off: Reminders of Resource Scarcity Prompt Narcissism,” Association for Consumer Research Conference, San Diego, CA.

Tezer, Ali*, H. Onur Bodur and Bianca Grohmann (2014), “Who Should Tell the Story? Source Effects in Brand Biographies,” Association for Consumer Research Conference, Baltimore, MD.

Tezer, Ali*, H. Onur Bodur and Bianca Grohmann (2014), “When Surprise Is Good: How Surprising Corporate Social Responsibility Benefits Brands.” Society for Consumer Psychology Conference, Miami, FL.

Bodur, H. Onur, Bianca Grohmann and Ali Tezer* (2012), “Investigating the Positive Impact of Unexpected CSR,” Association for Consumer Research Conference, Vancouver, BC.