Publications

Tezer, Ali, Onur H. Bodur, and Bianca Grohmann (2019), “Communicating Brand Biographies Effectively: The Role of Communication Source,” Journal of the Academy of Marketing Science, 1-22.

Tezer, Ali and Onur H. Bodur (2019), “The Greenconsumption Effect: How Using Green Products Improves Consumption Experience,” Journal of Consumer Research, 47 (1), 25–39.