Publications

Tezer, Ali, Onur H. Bodur, and Bianca Grohmann (2019), “Communicating Brand Biographies Effectively: The Role of Communication Source,” Journal of the Academy of Marketing Science, 1-22.

Tezer, Ali and Onur H. Bodur (2020), “The Greenconsumption Effect: How Using Green Products Improves Consumption Experience,” Journal of Consumer Research, 47 (1), 25–39.

Tezer, Ali and Maryam Tofighi (2021), “CSR Spillover Effect: The Influence of a Brand’s Corporate Social Responsibility Activity on Competing Brands,” Journal of Marketing Management37(7-8), 651-670.

Tezer, Ali and Kamila Sobol (forthcoming), “My Life Is a Mess, I Deserve a Brownie: Justifying Indulgence by Overstating the Severity of Life Problems,” Psychology & Marketing.